James Doherty

I’ve always found this fixture a tough one to sell, mainly as there isn’t any kind of historic rivalry between these two teams. Also… they both brought their success (sorry, couldn’t resist). But when Frank Lampard took over at Chelsea and he played a lot of youth players, it felt like the idea of ‘Teens vs Titans’ or ‘Kids vs Kings’ seemed like a smart move.

At the time, NOW’s branding didn’t necessarily lend itself to something so contemporary but the designer did a great job in maturing and stylising the graphics to match the tone of the promo.

Credits Creative | James Doherty Producer | Rupert Savage | Sky Sound Design | Monica Ramerez | Sky Graphic Design | Cat Hutton | Sky