This promo was a great experience from start to finish. The idea developed when I started writing a script that began evolving into a song, so I produced the music and explored the availability of some vocalists who might strike a chord with the target audience. Paul Smith of Maximo Park thankfully loved the spot and jumped onboard to top off something different and premium.
Credits Creative | James Doherty Lead Creative | Laurie Smith | ITV Sound Design | Richard Nathan | ITV Graphic Design | Haydn Gee Vocals | Paul Smith of Maximo Park