For the 2017 F1 Season we were given some creative license to roam, but everything had to pay back to an overarching idea of ‘battle’. Thankfully there was a constant rivalry between Lewis Hamilton and Nico Rosberg that made the creative process that little bit easier. The promos are a good reflection of what can be achieved with a simple and direct steer.
Credits Creative | James Doherty Lead Creative | Noel Kearns | Sky Sound Design | Justin North | Sky