This project came about as research showed that that majority of NOW Sports customers were unaware they would be able to access Sky Sports news for free if they bought a pass. With the help of Sky Sports News we were able to make this fun and direct spot… and cram in a dig to Chelsea, which is always nice.
Credits Creative | James Doherty Creative Lead | Ian Clark | Sky Producer | Fred Salmon | Sky Sound Design | Simon Hitner | Sky Graphic Design | Cat Hutton | Sky