James Doherty

Creative | Director | Writer

NOW | Unwrap the Unexpected

In December 2022 NOW had a great range of titles to promote over Christmas period. The challenge: A lot of these titles were not exactly ‘Christmassy’.

Thankfully our marketing team brought into the idea of unwrapping something expected and we got the green light to play with our branding, creating an alternative take on Christmas.

Results were great, memberships increased and the impact was huge.

Hyde Park Takeover

A key part of this campaign was the takeover of Hyde Park station in December. With Oxford Street and Winter Wonderland enjoying high traffic, we took the public on a journey of NOW’s Christmas content.

Whether people were beginning or ending their journey, they were greeted with an eye-catching campaign featuring static posters, ribbons, videos, D6’s and NOW logos.

The feedback and coverage for this campaign was hugely positive and ended with a very happy marketing team.

Social and Influencer Collaborations

'Unwrap The Unexpected’ extended to NOW’s social media platforms, seeing NOW partner with popular online influencers.

We sent our collaborators branded goodies which they unwrapped, revealing awesome gifts and content they could use to promote the alternative Christmas range.

Credits