This was a mini campaign to promote DAVE’s content throughout winter. The main challenge from the brief was that we couldn’t use content (for some mad reason). So the question was, how do you sell content and strengthen a brand without having any content? Then we discovered Lee Woodgate’s animations and came up with something different and on brand for DAVE.
Credits
Creative | James Doherty | UKTV
Designer | Adam Cutts | UKTV
Illustration | Lee Woodgate | Son Of Alan Voice-Over | Jake Yapp